On May 26, 2025, a trade group reported that Tesla’s sales in the European Union fell by 52% in April. This sharp decline raises concerns about the company’s market performance amid increasing competition.
Analysts attribute the slump to various factors, including supply chain challenges and changing consumer preferences. As more electric vehicle manufacturers enter the market, Tesla faces heightened competition for consumer attention.
The trade group’s findings highlight the need for Tesla to adapt its strategies to regain market share. Industry experts are closely monitoring how the company plans to respond to this significant drop in sales.